Launch coming soon. Self-serve access is currently closed. Join the waitlist to lock in launch pricing.
Join waitlistPricing
Three tiers. Full feature set. Cancel monthly.
€99 net per month for the Seller plan, or €990 per year and two months free. Agency with multiple OTTO accounts? From €179/month with two accounts included, each additional account linearly priced at €69/month. Enterprise setups from €599/month with SSO, SLA, and a dedicated CS manager. Self-serve access currently via the waitlist.
- Cancel monthly
- Launch pricing via the waitlist
- GDPR · EU hosting
- Credit card, SEPA direct debit or PayPal
Save €198/year with annual billing (= 2 months free).
SellerStandard
For OTTO sellers with one active marketplace account. Everything you need for profitable OTTO ads.
€99/ month, ex VAT
- Save 2 months with annual billing
- Billed monthly, cancel at the end of the billing month.
- 1 OTTO account · all brands included
- Daily sync (campaigns, keywords, products)
- Bulk-edit bids, budgets & status, in seconds
- Search-term analysis with negative-keyword suggestions
- AI explanation for every anomaly, in plain English
- One-click auto-apply (optional)
- Define your own rules (unlimited)
- Commerce module (true margin, orders, returns): coming soon, included in the price
- Daily digest + monthly PDF report
- Excel export for bulk data
- GDPR-compliant data export
- Standard support (email, < 24h)
On the waitlist · launch pricing locked · cancel monthly post-launch
Agency
For agencies with multiple OTTO clients. One control center for up to 9 accounts, transparent, linear, no hidden tiers.
from €179/ month, ex VAT · 2 accounts included
- +€69/month per additional account (€690/year on annual billing)
- Billed monthly, cancel at the end of the billing month.
Total for 2 accounts: €179 per month net
- Up to 9 OTTO accounts in one tool
- 2 accounts included, each additional for €69/month
- Overview of all accounts in one control center
- Reports in your own agency branding (white-label)
- Service-level tracking per client
- Custom reports & data integrations
- Dedicated point of contact
- Single Sign-On (SSO) included
- Onboarding workshop available
- Priority support (dedicated Slack channel, < 4h)
Reply within 24h · linear add-on price per account
Enterprise
from €599/ month, ex VAT · custom
Final price based on setup complexity and number of accounts, agreed per contract · custom quote.
For brands and agencies with 10+ accounts or special requirements, custom quote based on your setup.
- From 10 accounts or custom requirements
- SSO / SAML included
- White-label reports
- Dedicated Customer Success Manager
- SLA (99.9% uptime)
- On-site onboarding workshop available
- Priority support (Slack Connect, < 2h)
- Custom contract terms
All prices ex VAT, plus statutory German VAT (19%) where applicable.
Comparison
What Marginly adds on top of OTTO Cockpit
The native OTTO Cockpit stays your source of truth for setup tasks. This table shows what you get on top, i.e. what you're actually paying this tool for.
| Function | OTTO Cockpit | Marginly |
|---|---|---|
| View campaigns | included | included |
| Keyword targeting per campaign | included | included |
| Automatic bid optimization (Intelligentes Bieten) | included | Suggestion with reasoning, you approve |
| Forecast report with CPC recommendation | included | not included |
| Bulk changes (bid, budget, status) | not included | included |
| Search-term analysis with automatic negative setting | not included | included |
| AI explains anomalies in plain language | not included | included |
| True ROAS after returns and OTTO commission | not included | Coming soon |
| True margin per SKU (with COGS) | not included | Coming soon |
| Daily email with numbers and alerts | not included | included |
| Excel bulk export | Limited | included |
| Define your own rules | not included | included |
| Reporting across multiple OTTO accounts | not included | includedAgency plan |
| Reports in your own branding | not included | includedAgency plan |
OTTO Cockpit is a product of OTTO (GmbH & Co KG). Comparison based on publicly documented features, as of October 2026.
FAQ
Common questions about price & billing
Answers to the nine questions sellers and agencies ask us most often before buying.
Question not covered?
Talk to usReady to skip the manual OPC clicks?
Join the waitlist. We open access in waves, in the order of sign-up.
- Launch pricing only via the waitlist
- No setup fee
- Hosted in the EU (Frankfurt, Ireland), GDPR-compliant
- Official OTTO Service Partner
