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Marginly

Launch coming soon. Self-serve access is currently closed. Join the waitlist to lock in launch pricing.

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Pricing

Three tiers. Full feature set. Cancel monthly.

€99 net per month for the Seller plan, or €990 per year and two months free. Agency with multiple OTTO accounts? From €179/month with two accounts included, each additional account linearly priced at €69/month. Enterprise setups from €599/month with SSO, SLA, and a dedicated CS manager. Self-serve access currently via the waitlist.

  • Cancel monthly
  • Launch pricing via the waitlist
  • GDPR · EU hosting
  • Credit card, SEPA direct debit or PayPal

Save €198/year with annual billing (= 2 months free).

SellerStandard

For OTTO sellers with one active marketplace account. Everything you need for profitable OTTO ads.

€99/ month, ex VAT

  • Save 2 months with annual billing
  • Billed monthly, cancel at the end of the billing month.
  • 1 OTTO account · all brands included
  • Daily sync (campaigns, keywords, products)
  • Bulk-edit bids, budgets & status, in seconds
  • Search-term analysis with negative-keyword suggestions
  • AI explanation for every anomaly, in plain English
  • One-click auto-apply (optional)
  • Define your own rules (unlimited)
  • Commerce module (true margin, orders, returns): coming soon, included in the price
  • Daily digest + monthly PDF report
  • Excel export for bulk data
  • GDPR-compliant data export
  • Standard support (email, < 24h)
Join the waitlist

On the waitlist · launch pricing locked · cancel monthly post-launch

Agency

For agencies with multiple OTTO clients. One control center for up to 9 accounts, transparent, linear, no hidden tiers.

from €179/ month, ex VAT · 2 accounts included

  • +€69/month per additional account (€690/year on annual billing)
  • Billed monthly, cancel at the end of the billing month.
OTTO accounts
2

Total for 2 accounts: €179 per month net

  • Up to 9 OTTO accounts in one tool
  • 2 accounts included, each additional for €69/month
  • Overview of all accounts in one control center
  • Reports in your own agency branding (white-label)
  • Service-level tracking per client
  • Custom reports & data integrations
  • Dedicated point of contact
  • Single Sign-On (SSO) included
  • Onboarding workshop available
  • Priority support (dedicated Slack channel, < 4h)
Contact sales

Reply within 24h · linear add-on price per account

Enterprise

from €599/ month, ex VAT · custom

Final price based on setup complexity and number of accounts, agreed per contract · custom quote.

For brands and agencies with 10+ accounts or special requirements, custom quote based on your setup.

  • From 10 accounts or custom requirements
  • SSO / SAML included
  • White-label reports
  • Dedicated Customer Success Manager
  • SLA (99.9% uptime)
  • On-site onboarding workshop available
  • Priority support (Slack Connect, < 2h)
  • Custom contract terms
Contact salesReply within 24h · custom quote & contract

All prices ex VAT, plus statutory German VAT (19%) where applicable.

Comparison

What Marginly adds on top of OTTO Cockpit

The native OTTO Cockpit stays your source of truth for setup tasks. This table shows what you get on top, i.e. what you're actually paying this tool for.

FunctionOTTO CockpitMarginly
View campaignsincludedincluded
Keyword targeting per campaignincludedincluded
Automatic bid optimization (Intelligentes Bieten)includedSuggestion with reasoning, you approve
Forecast report with CPC recommendationincludednot included
Bulk changes (bid, budget, status)not includedincluded
Search-term analysis with automatic negative settingnot includedincluded
AI explains anomalies in plain languagenot includedincluded
True ROAS after returns and OTTO commissionnot includedComing soon
True margin per SKU (with COGS)not includedComing soon
Daily email with numbers and alertsnot includedincluded
Excel bulk exportLimitedincluded
Define your own rulesnot includedincluded
Reporting across multiple OTTO accountsnot includedincludedAgency plan
Reports in your own brandingnot includedincludedAgency plan

OTTO Cockpit is a product of OTTO (GmbH & Co KG). Comparison based on publicly documented features, as of October 2026.

FAQ

Common questions about price & billing

Answers to the nine questions sellers and agencies ask us most often before buying.

When can I start?

Marginly is in closed beta. Join the waitlist to get the launch date first and lock in launch pricing. Once activated you connect your OTTO account with one click and test for 14 days free of charge, no payment method needed. The trial ends automatically: after that Billing, Settings and the data export stay available, while reports and changes are locked until you take out a subscription in the app.

Can I cancel monthly?

Yes. On the monthly plan you cancel anytime to the end of the current billing month, no notice period. The annual plan runs for 12 months: you cancel anytime to the end of the term, otherwise it renews for another 12 months. You handle both cancellations yourself in the tool under Billing via the customer portal, no email to support needed.

What does the annual plan cost compared to the monthly plan?

Monthly: €99 net per month (= €1,188 / year). Yearly: €990 net per year (= €82.50 per month). With the annual plan you save €198 per year, that's two months free. Both options include exactly the same feature set.

Are all features included in the Seller plan?

Yes, the Seller plan includes everything: bulk changes, search-term analysis, AI alerts with plain-language explanations, daily email, live connection to OTTO, custom rules, Excel export, and data export are all active without surcharge. The commerce module (true margin, orders, returns) follows after launch at no extra charge. We don't tier the feature set artificially, the difference between Seller, Agency, and Enterprise lies in the control center for multiple accounts, custom branding on reports, SSO/SAML, and support response times, not in limits on the core tool.

What separates Seller from Agency and Enterprise?

Seller is sized for one active OTTO account, all brands inside that account are included (€99/month net or €990/year). Agency starts at €179/month with two accounts included; each additional account is linearly priced at €69/month, no hidden tiers, just transparent add-on pricing up to about 9 accounts. Agency delivers the control center across all clients, white-label reports in your own agency design, single sign-on, a dedicated contact person, and Slack priority support under 4h. Enterprise (from €599/month net or €5,990/year) is for brands and agencies with 10+ accounts or special requirements: SSO/SAML, an SLA with 99.9% uptime, a dedicated Customer Success Manager, an on-site onboarding workshop, Slack Connect with < 2h response time, and custom contract terms.

How is billing handled?

You pay by credit card, SEPA direct debit or PayPal. Stripe handles the processing, so your payment details are stored there and never with us. You take out the subscription in the app and pay monthly or yearly in advance: on the monthly plan the charge is made on the same day of the following month, on the annual plan once a year. After every payment you receive the invoice as a PDF by email, and all invoices are also available in the tool under Billing.

Which payment methods can I use?

Credit card, SEPA direct debit or PayPal. You pick the payment method when you subscribe in the app and can change it later in the customer portal. The payment page is run by Stripe (Stripe Payments Europe Ltd., Dublin), so your card details, IBAN or PayPal account are stored there only. With SEPA direct debit you get a notice by email before every debit. Enterprise customers with 10 or more accounts pay by invoice via bank transfer.

How does the Agency plan scale with additional accounts?

Linearly and transparently, no hidden tier system. The Agency starter package costs €179/month net (or €1,790/year) and includes two OTTO accounts. Each additional account costs €69/month (€690/year on the annual plan), up to 9 accounts. Concretely: 5 accounts = €179 + 3×€69 = €386/month (€3,860/year). 9 accounts = €179 + 7×€69 = €662/month (€6,620/year). An account you add in the middle of a billing period is charged pro rata for the remaining days; if you remove one, the lower price applies from the next period. From 10 accounts or with special requirements we recommend the Enterprise plan with a custom quote and payment by invoice.

What happens to my data after cancellation?

Until the end of the paid term you keep working as usual. After that your account is kept for 30 days: Billing, Settings and the JSON data export stay available, while reports and changes are locked until a subscription is active again. After 30 days we delete your account and the synced OTTO data automatically and irrevocably (Art. 17 GDPR). Invoice data is kept only as long as commercial and tax law requires. On request we delete earlier and send you a deletion confirmation by email.

Question not covered?

Talk to us

Ready to skip the manual OPC clicks?

Join the waitlist. We open access in waves, in the order of sign-up.

  • Launch pricing only via the waitlist
  • No setup fee
  • Hosted in the EU (Frankfurt, Ireland), GDPR-compliant
  • Official OTTO Service Partner