Every feature at a glance

Instead of building every campaign from scratch in OPC, you pick the right one from six ready-made templates: brand defense, auto-discovery, keyword harvesting, sale push, competitor bidding, or long-tail phrase. Budget, pacing, match types, and bid levels are pre-configured to fit — you only change what really needs to differ.

• Brand defense · EXACT campaign, low bids, protects your own brand searches against competitors
• Auto-discovery · AUTOMATIC, broad pacing, source for the keyword-harvesting pipeline
• Keyword harvesting · MANUAL with higher bids on proven search terms — the main profit lever in the account
• Sale push · aggressive pacing for Black Friday, clearance, end of season
• Competitor bidding · low bids on competitor brands — strategic for buyer clusters
• Multiple campaigns at once: brand defense for 5 product lines? Pick a template, upload a list, create them all in parallel.

What costs 50 clicks in the OTTO Partner Connect is a single click here. You select, enter the new value, and apply it — to as many keywords, campaigns, or products as you want, all at once.

• Change bids in the table: 200 keywords in one go, by percentage (e.g. +15%) or absolute (e.g. to €0.42) — one click on "Apply".
• Negative keywords in one pass: select bad search terms and add them as negatives for all affected campaigns at once.
• Harvest winners: roll out profitable search terms as new keywords in a single action.
• Entire account in one click: one action analyzes all campaigns of a brand at the same time.

We bundle search terms across all campaigns of a brand and sort them into two buckets: money-burners (kick them out) and winners (roll them out as new keywords). Both applicable in one click.

• Across all campaigns: a search term that performs poorly in 5 campaigns shows up once — with total spend.
• Money-burner rule: spend from €3, 0 orders, at least 5 clicks — automatically flagged as a negative candidate.
• Winner rule: ROAS from 5×, at least 2 orders — proposed as a new keyword, including a bid suggestion.
• Apply in one click: all money-burners set as negatives, all winners added as new keywords.
• Every run is logged — you can trace every action without gaps.

We're an official OTTO Service Partner and pull the data via the official interface. No scraping, no browser tricks — a direct line to OTTO. Currently 10 data sources, with new ones added with each marketplace release.

• Synced data: brands, availability status, inventory, returns, orders, reporting, search terms, keywords, campaigns, and performance.
• Connected in one click, no passwords leave your hands: you click "Connect" once, the rest runs automatically.
• Gentle refresh: only new or changed records per run — fast and without straining the marketplace.
• Safety net: if an update fails, it gets logged and you get notified.

Every day we compare your metrics (spend, clicks, ROAS, CVR, CPC) against the past 2 weeks. If numbers go out of range, we sort them into three urgency levels — and the AI tells you in plain language what likely happened.

• Comparison against the last 2 weeks per metric, per campaign, per SKU.
• Three levels: notice (FYI), review recommended, act now.
• AI explanation in plain language: "The ROAS drop comes 80% from campaign X — its CPC has doubled, likely due to increased competition on keyword Y."
• Alerts land directly in your daily email and on the dashboard — not in a second tool.

Per keyword we calculate a recommendation from the past 14 days of CPC and your target ROAS. The suggestion appears with an up or down arrow right next to the current bid — accept it or ignore it, no detour through Excel.

• Calculation per keyword from 14-day CPC plus target ROAS (stored per campaign).
• Up or down arrow shows the direction; tooltip shows the rationale ("CPC rising, conversion stable").
• One click adopts the bid — or you adopt all suggestions in a campaign in a single action.
• You can override any suggestion at any time — we never force anything on you.

ROAS lies as soon as returns or OTTO commission enter the picture. For every SKU we compute the true margin: revenue minus cost of goods (COGS), minus returns, minus ad spend, minus OTTO commission (stored per category). The result is the number that actually hits your bank account.

• True margin per SKU: revenue minus COGS, returns, ad spend, and OTTO commission.
• OTTO commission rates stored per category — deducted automatically.
• Return rate per SKU: straight from the live data.
• Margin in € and in % side by side — you instantly see which SKU fills the pot and which one drains it.

A profitability overview that combines orders, gross revenue, ad spend, COGS, shipping, OTTO commission, and returns into a real net margin per SKU. Plus return rate per SKU and per campaign. You see at a glance which item really earns money — and which one, with a high return rate, eats up the ad ROAS.

• Orders in near real time · daily revenue, order count, AOV — straight from OTTO, no CSV import
• Return rate per SKU · see which items kill your margin with high return rates
• Return impact per campaign · not just per product — the return rate is reported per campaign
• Where does each euro of revenue go? · waterfall per account: gross revenue → minus ad spend, COGS, shipping, commission → net margin
• Excel export · full SKU profitability table as XLSX for accountants or leadership
• Toggle before/after returns · one click and you see the difference

One login, all clients, one traffic light per brand. You see at a glance where things are quiet and where action is needed — and kick off search-term analysis or bulk changes across all accounts.

• All brands in one table, sortable by spend, ROAS, alerts, and open recommendations.
• Health traffic light per client: alerts, money-burners, and margin drops are summarized into a single status.
• Search-term analysis for an entire brand in one click — across all campaigns at once.
• Roles and permissions per account, so junior team members don't accidentally pause campaigns at the wrong client.

At 8 a.m. an email arrives with yesterday's numbers, all alerts, and concrete recommendations — per account or across all of them. Weekly and monthly reports are available as PDF at the push of a button, custom analyses as Excel exports.

• Daily email at 8 a.m.: yesterday's performance, deviation from the 7-day average, all important alerts, top 3 recommendations.
• Weekly and monthly reports as PDF — on demand, in your own branding, ready to send to clients.
• Custom analyses as Excel: every table in the tool is exportable.
• Per-account settings: recipients, time, and thresholds for what makes it into the email.

Every change — bid, negative, pause, applied recommendation — is logged with user, timestamp, and before/after value. Viewable for a year, exportable. GDPR-compliant including self-service account deletion.

• Complete traceability: before and after values, user, timestamp, source (click in the tool, bulk change, or recommendation).
• 365 days viewable, searchable by user, date, and type of change.
• Data export on demand: all data on your account as a ZIP.
• Self-service account deletion directly in the tool — 30-day grace period, then irrevocably deleted (GDPR-compliant).

A blue help button pulses in the bottom right. Click it, type a question, get an instant answer — with context from your current screen and your data. No doc diving, no support ticket.

• Blue help button, reachable from every tool page.
• Chat with an AI that knows your current screen — and what you're about to do.
• Answers "How do I negate a search term in 5 campaigns?" as easily as "What does true margin mean?".
• Conversation history per user — you don't start from scratch every time.