Marginlyby themarketplaceguys.com
Official OTTO Service Partner·Official OTTO API integration

OTTO PPC without the OPC click marathon

OPC has no bulk upload. We do.

Manage all your OTTO Sponsored Product Ads in one place — campaigns, bids, analytics without the manual marathon in the OTTO Partner Connect (OPC).

Join the waitlist

Marginly is in final beta · Founder pricing only via the waitlist

Who it's for

Who benefits the most?

Three typical setups where the tool pays off from day one.

OTTO seller with one account

You sell on OTTO and want more margin without more work.

  • Optimize up to 200 keywords in one click
  • Daily alerts when spend spikes or ROAS drops
  • True margin after cost of goods and returns at a glance
  • 14-day free trial — no credit card
More in the Seller plan

Multi-brand merchants

You run several brands on one OTTO account — and need numbers per brand.

  • All brands of one account in one view
  • Margin per brand and per product line
  • Cross-brand analysis: which brand really delivers?
  • Daily digest broken down by brand
Also included in the Seller plan

Agencies with multiple clients

You manage 5+ OTTO accounts and need an overview without 5 browser tabs.

  • All clients in one control center, traffic-light status per account
  • Cross-account anomaly feed: what's burning right now?
  • White-label reports per client
  • Volume discount from the 2nd client onwards
More in the Agency plan

How it works

From OPC click marathon to a clean routine.

Four steps. No training, no migration project, no patchwork of Excel and bolt-on tools.

01

Connect your OTTO account

Connect in one click, 30 seconds. We pull in campaigns, products, orders, and recent numbers automatically — no CSV import, no setup effort. No passwords, no data export.

02

Make many changes at once

Adjust bids for 50 keywords, block 30 poor search terms, promote good search terms to new keywords — all in one go. What takes 2 hours in OPC takes 2 minutes here.

03

AI watches, you decide

Every night the tool reviews your numbers. If a campaign's costs spike or ROAS drops, you get a clear explanation with concrete suggestions in the morning — you approve.

04

Reports delivered to your inbox

Every morning at 8 a.m. a short email: what changed, where there are warnings, which recommendations are pending. Weekly and monthly PDFs at the push of a button — no clicking around in OPC.

What's broken in OPC — and what we built to fix it

The OPC doesn't scale. We do.

Three core building blocks and four more features — each one targeted at a real OPC pain point. Daily sync of your OTTO data, every change logged, and an AI early-warning system included.

Campaign templates

OPC today:„Creating a new campaign in OPC: type a name, set budget, pacing, match types per keyword individually, bids per keyword individually. 15 minutes per campaign. With 12 campaigns, half your day is gone.“

Six clicks instead of fifteen minutes per campaign.

Six ready-made templates for the most common OTTO campaign setups (brand defense, auto-discovery, keyword harvesting, sale push, competitor bidding, long-tail phrase). Pick a template → name, budget, a few clicks → done. Instead of 15 minutes per campaign, it's 2.

  • 6 campaign templates

    Brand defense, auto-discovery, keyword harvesting, sale push, competitor bidding, long-tail phrase — the typical OTTO setups, pre-configured.

  • Smart defaults instead of a blank form

    Budget, pacing, match types, and bid levels are pre-set to fit the template. You only change what actually needs to be different.

  • Launch several campaigns at once

    Need 5 brand-defense campaigns for 5 product lines? Pick a template, upload a list, create them all in parallel.

  • Curated by TMG operators

    Every template is based on what we actually use in our own agency work for TMG clients — no theoretical setups.

Bulk edit

OPC today:„In OPC: click each keyword's bid, fill in the edit field 50 times, save 50 times. With 200 keywords, half your morning is gone.“

A hundred keywords in three clicks — not a hundred.

You have 50 keywords with ROAS below 2 and want to pull all the bids down. In OPC: 50 clicks. Here: select them all, "Bid -20%", Apply — done. Same for negative keywords and adopting top search terms into your campaigns.

  • Adjust bids in bulk

    Select 50 keywords, change them by percentage or to a fixed value, save once. With a bid recommendation per keyword.

  • Negative keywords in bulk

    Block 30 search terms in one pass across multiple campaigns or ad groups — without clicking through each campaign again.

  • Adopt top search terms

    Search terms that convert well, added as exact keywords to the right campaign in one click — instead of creating each one by hand.

  • Every change logged

    Every bid change is saved: who changed what, and when. We push the change to OTTO and show you when it's live.

Commerce overview

OPC today:„In OPC: ad revenue in one view, orders in another, returns nowhere — ever tried to see the return rate per SKU driven by a specific campaign? Not possible.“

Sales, returns, and margin — on one page, per SKU.

A profitability overview that combines orders, gross revenue, ad spend, COGS, shipping, OTTO commission, and returns into a real net margin per SKU. Plus return rate visible per SKU and per campaign. You see at a glance which item actually makes money and which one eats up the ad ROAS with a high return rate.

  • Orders in near real time

    Daily revenue, number of orders, average order value (AOV) — pulled straight from OTTO, no CSV import needed.

  • Return rate per SKU and per campaign

    Instantly see which items with high return rates kill your margin ROAS. Plus: return impact per campaign, not just per product.

  • Where does each euro of revenue go?

    A waterfall per account: gross revenue → minus ad spend, COGS, shipping, commission → net margin. In percent and in euros.

  • Excel export in one click

    The full SKU profitability table as an Excel file — for accountants, leadership, or reporting.

More features

Four more levers you don't have in OPC.

  • Search-term analysis

    Money-burners and winners — sorted by impact.

    Search terms from all campaigns aggregated, sorted by wasted budget or conversion strength. Apply negatives and new keywords in bulk — one action, all campaigns.

  • Daily early warning

    You log in when the tool calls.

    Overnight sync of your OTTO data, AI compares each campaign against the last 14 days and flags outliers in plain language — including a concrete next step, before you see the damage in the report.

  • True margin

    Actually profitable, not just on the surface.

    Margin per SKU after COGS, OTTO commission by category, shipping, and the actual return rate. You optimize for margin ROAS instead of the pretty ad ROAS on the slide.

  • Multi-account control center

    All accounts, one list, one traffic-light status.

    All OTTO accounts at a glance with traffic-light status. Outliers across all clients in one feed, sorted by financial impact — no more tab-hopping, no more password carousel.

Sounds like your OTTO daily routine?

Marginly is in final beta. Join the waitlist to be there at launch.

Join the waitlist
Pricing

Transparent. Fair. Cancel monthly.

No setup fees, no minimum commitment. Pick the plan that fits your OTTO business — upgrade or downgrade anytime.

Save €198/year with annual billing (= 2 months free).

Standard

Seller

For OTTO sellers with one active marketplace account. Everything you need for profitable OTTO ads.

€990/ year, ex VAT
= €82.50 / month2 MONTHS FREE
  • 1 OTTO account · all brands included
  • Daily sync (campaigns, products, orders)
  • Bulk-edit bids, budgets & status — in seconds
  • Search-term analysis with negative-keyword suggestions
  • AI explanation for every anomaly, in plain English
  • One-click auto-apply (optional)
  • Define your own rules (unlimited)
  • True margin with cost of goods & OTTO fees
  • Orders & returns incl. true margin-ROAS
  • Daily digest + monthly PDF report
  • Excel export for bulk data
  • GDPR-compliant data export
  • Standard support (email, < 24h)
Join the waitlist

On the waitlist · founder pricing locked · cancel monthly post-launch

Agency

For agencies with multiple OTTO clients. One control center for up to 9 accounts — transparent, linear, no hidden tiers.

from €1,790/ year, ex VAT · 2 accounts included
= €149.17 / month2 MONTHS FREE

+€69/month per additional account (€690/year on annual billing)

  • Up to 9 OTTO accounts in one tool
  • 2 accounts included — each additional for €69/month
  • Overview of all accounts in one control center
  • Reports in your own agency branding (white-label)
  • Service-level tracking per client
  • Custom reports & data integrations
  • Dedicated point of contact
  • Single Sign-On (SSO) included
  • Onboarding workshop available
  • Priority support (dedicated Slack channel, < 4h)
Contact sales

Reply within 24h · linear add-on price per account

Enterprise

For brands and agencies with 10+ accounts or special requirements — custom quote based on your setup.

from €5,990/ year, ex VAT
custom quote

Final price based on setup complexity and number of accounts, agreed per contract · custom quote.

  • From 10 accounts or custom requirements
  • SSO / SAML included
  • White-label reports
  • Dedicated Customer Success Manager
  • SLA (99.9% uptime)
  • On-site onboarding workshop available
  • Priority support (Slack Connect, < 2h)
  • Custom contract terms
Contact sales

Reply within 24h · custom quote & contract

All prices ex VAT, plus statutory German VAT (19%) where applicable.

Monthly cancellationNo credit card for trialEU hosting
From practice, for practice

Why we're building this tool

Marginly is new — so no fabricated customer quotes. Just an honest look at where the product comes from and who's behind it.

At SNOCKS and Oceans Apart I learned one thing: if you sell across 26 markets, you can't click your way through every marketplace backend individually. With OTTO that's exactly the reality — so we built the tool we needed ourselves for our agency clients.

AS

Alex Schnelle

Co-Founder · ex-Head of E-Commerce SNOCKS & Oceans Apart

Analyzing search terms isn't hard — but grinding through each campaign in OPC takes hours. We know the problem from daily account work and built the fix before we couldn't stand it ourselves anymore.

BT

Bhavesh Tailor

Co-Founder · Marketplace Operator, EU expansion

We've been an official OTTO Service Partner since 2026. We use the tool internally for our TMG agency clients before it ships as a SaaS. Every workflow is battle-tested in real day-to-day operations — no feature folklore.

TMG

The Marketplace Guys

OTTO Service Partner · Agency behind Marginly

26

marketplace countries of operator experience

2026

Official OTTO Service Partner since

< 30 s

OTTO account connected in one click

FAQ

Frequently asked questions

Answers to the questions OTTO sellers and agencies ask us most often.

Why do I need Marginly when the OTTO Partner Connect already exists?

In OPC you do everything by hand: no bulk changes, no view across multiple campaigns, no alert when numbers go off the rails, no real profitability calculation with COGS and returns. As soon as you have more than a handful of campaigns or products, you click yourself to death. Marginly adds a working layer on top — for everything that no longer scales in OPC.

How does the OTTO Market connection work?

You click "Connect with OTTO" once, log in at OTTO, done. We never see your OTTO password and you can disconnect anytime yourself.

What data is synced?

Everything OTTO exposes as merchant data: campaigns, keywords, search terms, orders, returns, reporting numbers, brand data, and inventory. Your end-customer data (name, address, email) never leaves our systems and is only used internally for order analysis.

How fresh is the data?

OTTO itself updates the reporting numbers with a 1-2 day delay — that applies to every tool, including OPC itself. You see orders nearly in real time; the previous day's ad performance is in your account every morning from 6 a.m.

How much does the tool cost?

Seller plan €99/month, annual plan with two months free, agency tariff on request. All details and included limits are on the pricing page — no hidden setup fees.

How long is the free trial?

14 days, no credit card. The trial ends automatically — no silent renewal, no cancellation nerve-test. If you want to continue, you actively book a plan.

What happens to my data? Where is it hosted?

We host everything in Europe (Frankfurt and Ireland). Data is encrypted. You can request a data export or delete your account anytime — directly in the tool, no email to support required.

Where are the AI explanations processed?

Through an AI provider. We only send aggregated campaign numbers — no order data from your customers, no OTTO credentials. If you want to turn off the AI features entirely, you can do that per account in the settings.

Can I manage multiple OTTO accounts in one tool?

Yes. The account switcher is built for agencies and multi-brand merchants. Every account is cleanly separated, roles and permissions are assigned per client, and reports can be pulled per account or consolidated.

Is this officially coordinated with OTTO?

Yes. We've been an official OTTO Service Partner since 2026 and operate an official app in the OTTO Partner Portal. The integration runs through OTTO's official interfaces — no scraping, no gray zone.

How do I cancel?

Monthly plan: anytime to the end of the month, directly in your account. Annual plan: at the end of the term. Account deletion you do yourself in the tool, with a 30-day grace period — after that all data is irrevocably removed.

Is there a public API?

Not currently. An open interface for custom integrations isn't live yet but is on the roadmap. If you have a concrete use case, write to us at contact@themarketplaceguys.com — we prioritize by real demand.

Question not covered?

Talk to us
Get started

Ready to skip the manual OPC clicks ?

Marginly is in final beta — join the waitlist to be notified at launch and to lock in founder pricing.

Join the waitlist
  • Founder pricing only via the waitlist
  • No setup fee
  • All data hosted in Germany, GDPR-compliant
  • Official OTTO Service Partner