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Marginly
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Software for OTTO Sponsored Product Ads (PPC)

OTTO PPC without the click marathon.

Create campaigns from templates in minutes, change bids and negatives for all campaigns in one go. Checked every night, reported every morning.

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Keywords · campaign "Bedding brand protection"

Example data
4 selected
SelectKeywordClicksOrdersROASBid
21293.4x€0.38
14874.1x€0.31
9721.2x€0.44
305145.6x€0.52
6100.0x€0.29
12352.8x€0.35

Tick rows, pick a rule, apply. The real tool works the same way, just with 200 keywords.

As an agency we work for these brands on Amazon and OTTO, among others.

  • Alsitan
  • Vonmählen
  • Blume Ideal
  • Emma & Noah
  • Bremer Gewürzhandel

Four things Partner Connect does not have.

OTTO now offers keyword targeting and its own bid automation. What is missing is the working layer above it.

Bulk changes that deserve the name

Filter the table, enter a value, apply: bids, budgets and status for any number of keywords and campaigns at once. Every action lands in the change log.

In OPC
Changing 50 bids means 50 single clicks.
With Marginly
One run, under a minute.

Search terms across all campaigns

A search term that performs badly in five campaigns shows up once, with total cost. Money-burners get negated, winners roll out as new keywords.

In OPC
Report per campaign only, no rating.
With Marginly
Two buckets, one click to apply.

Early warning every night

Every campaign is compared with the last 14 days. If costs spike or ROAS drops, an explanation with a suggestion is in your inbox in the morning. You approve.

In OPC
You see the number, not the reason.
With Marginly
Outliers in plain language, before they get expensive.

All accounts in one listAgency plan

Clients with traffic-light status, outliers across all accounts in one feed, sorted by cost. True margin per SKU after returns and commission follows after launch, at no extra charge.

In OPC
One account, one login, one browser tab.
With Marginly
Up to nine accounts in one control center.
See all features

How it works from day one.

  1. 01

    Connect your OTTO account

    One click, no passwords. The first sync runs in the background, usually under five minutes.

  2. 02

    Make many changes at once

    Adjust bids, block search terms, promote winners: all in one go. What takes two hours in OPC takes two minutes here.

  3. 03

    The night checks, you decide

    Outliers arrive in the morning with an explanation and a suggestion. Nothing happens without your approval.

  4. 04

    Report in your inbox

    A short email every morning at eight. Weekly and monthly PDFs at the push of a button.

What Partner Connect does, and what Marginly adds.

Line by line for Sponsored Product Ads, as of October 2026.

TaskOTTO Partner ConnectMarginly
Create campaignsBy hand, about 15 minutes per campaignFrom six templates in two minutes, several at once
Change bidsOne keyword at a time, 50 clicks for 50 bidsAny number at once, by percentage or fixed value
Search termsReport per campaign, no ratingPooled across all campaigns, two buckets, one click
NegativesBy hand, per campaignBlock money-burners in one run
AlertsNoneEvery night against 14 days, explained in the morning
Bid automation"Intelligentes Bieten" and forecast reportPer-keyword suggestion with reasoning, you approve
Multiple accountsOne login per accountUp to nine accounts in one listAgency plan
Margin per SKURevenue and ad cost onlyAfter returns and commissionafter launch

As of October 2026, checked against advertising.otto.de/sponsored-product-ads.

Pricing

Two plans, full feature set, cancel monthly.

All prices net per month. Yearly plan: two months free. No setup fee.

Seller

€99per month, ex VAT

  • 1 OTTO account · all brands included
  • Daily sync (campaigns, keywords, products)
  • Bulk-edit bids, budgets & status, in seconds
  • Search-term analysis with negative-keyword suggestions
Join the waitlist

Agency

from €179per month, ex VAT, two accounts included

  • Up to 9 OTTO accounts in one tool
  • 2 accounts included, each additional for €69/month
  • Overview of all accounts in one control center
  • Reports in your own agency branding (white-label)
Request a demo
Enterprise from ten accounts or with SSO, SLA and a custom contract: from €599 per month, quote based on your setup.Contact sales
All features and the tier comparison on the pricing page

Built by merchants who use it every day.

Marginly started as our agency's internal tool for its own OTTO accounts. After a year in daily use it was clear: we are not the only ones with this problem.

"Anyone who has ever set up campaigns in OPC themselves and wanted to run ads will love this tool."
  • Alex Schnelle

    Alex Schnelle

    Co-Founder · ex-Head of E-Commerce SNOCKS & Oceans Apart

  • Bhavesh Tailor

    Bhavesh Tailor

    Co-Founder · hands-on marketplace lead, EU expansion

Frequently asked questions

Answers to the questions OTTO sellers and agencies ask us most often.

Why do I need Marginly when the OTTO Partner Connect already exists?

"Intelligentes Bieten" in OPC optimizes individual bids. Marginly works one level above: bulk changes, search terms across all campaigns, negatives in one run, early warning on outliers, and several accounts in one list. As soon as you have more than a handful of campaigns, you click yourself to death in OPC. Both work together.

Who is Marginly not for?

Enterprise brands with their own retail media team and minimum volumes usually need a platform for many marketplaces at once. Marginly is for sellers and agencies who want to work faster in their OPC routine from €99 per month, without a setup project.

When can I start?

Marginly is in closed beta. Join the waitlist to hear about the launch first and lock in launch pricing. Once you are activated you connect your OTTO account with one click and test for 14 days free of charge without a payment method. The trial ends automatically; after that your account is kept for 30 days with reports and changes locked until you take out a subscription.

How much does the tool cost?

Seller €99 per month net, €990 on the yearly plan (two months free). Agency from €179 per month with two accounts included, €69 per additional account. Enterprise from ten accounts, individual quote. All features and the tier comparison are on the pricing page.

How do I cancel?

Monthly plan: anytime to the end of the month, directly in your account. Annual plan: at the end of the term. Account deletion you do yourself in the tool, with a 30-day grace period, after that all data is irrevocably removed.

Show 10 more questions
How can I pay?

By credit card, SEPA direct debit or PayPal, monthly or yearly in advance. Stripe handles the processing, so your payment details are stored there only. You take out the subscription in the app, where you also find all invoices and the cancellation under Billing. Enterprise customers pay by invoice.

What happens to my data? Where is it hosted?

We host everything in Europe (Frankfurt and Ireland). Data is encrypted. You can request a data export or delete your account anytime, directly in the tool, no email to support required.

Is this officially coordinated with OTTO?

Yes. We've been an official OTTO Service Partner since 2026 and operate an official app in the OTTO Partner Portal. The integration runs through OTTO's official interfaces, no scraping, no gray zone.

How does the OTTO Market connection work?

You click "Connect with OTTO" once, log in at OTTO, done. We never see your OTTO password and you can disconnect anytime yourself.

What data is synced?

At launch, everything around your advertising: campaigns, keywords, search terms, reporting numbers, brand data, products, and inventory. Orders and returns arrive with the commerce module; until then we process no end-customer data (name, address, email) at all.

How fresh is the data?

OTTO itself updates the reporting numbers with a 1-2 day delay, that applies to every tool, including OPC itself. The previous day's ad performance is in your account every morning from 6 a.m.

Where are the AI explanations processed?

Through an AI provider in the US (Anthropic, covered by the EU-US Data Privacy Framework). We only send aggregated campaign numbers, no order data from your customers, no OTTO credentials. If you want to turn off the AI features entirely, you can do that per account in the settings.

Can I manage multiple OTTO accounts in one tool?

Yes. The account switcher is built for agencies and multi-brand merchants. Every account is cleanly separated, roles and permissions are assigned per client, and reports can be pulled per account or consolidated.

Is there a public API?

Not currently. An open interface for custom integrations isn't live yet but is on the roadmap. If you have a concrete use case, write to us at hello@themarketplaceguys.com, we prioritize by real demand.

When does the margin view (commerce module) arrive?

After the launch of the PPC core. The commerce module with orders, returns, and true margin per SKU is built in the closed beta, but going live needs OTTO's approval for order and settlement data. We deliberately name no date. Waitlist members hear first, and it comes at no extra charge.

Question not covered?

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Ready to skip the manual OPC clicks?

Join the waitlist. We open access in waves, in the order of sign-up.

Join the waitlist
  • Launch pricing only via the waitlist
  • No setup fee
  • Hosted in the EU (Frankfurt, Ireland), GDPR-compliant
  • Official OTTO Service Partner