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Marginly

Software for OTTO Sponsored Product Ads (PPC)

OTTO PPC without the OPC click marathon

OPC has no bulk upload. We do.

Manage all your OTTO Sponsored Product Ads in one place, campaigns, bids, analytics without the manual marathon in the OTTO Partner Connect (OPC).

Join the waitlistHow does Marginly work?

Marginly is in final beta · Launch pricing only via the waitlist

Official OTTO Service PartnerOfficial OTTO API integration

Who it's for

Who benefits the most?

Three typical setups where the tool pays off from day one.

OTTO seller with one account

You sell on OTTO and want more margin without more work.

  • Optimize up to 200 keywords in one click
  • Daily alerts when spend spikes or ROAS drops
  • True margin after cost of goods and returns at a glance
  • Launch pricing via the waitlist, no setup fee
More in the Seller plan

Multi-brand merchants

You run several brands on one OTTO account, and need numbers per brand.

  • All brands of one account in one view
  • Margin per brand and per product line
  • Cross-brand analysis: which brand really delivers?
  • Daily digest broken down by brand
Also included in the Seller plan

Agencies with multiple clients

You manage 5+ OTTO accounts and need an overview without 5 browser tabs.

  • All clients in one control center, traffic-light status per account
  • Cross-account anomaly feed: what's burning right now?
  • White-label reports per client
  • From €179/month for 2 accounts, +€69 per additional account
More in the Agency plan

How it works

From OPC click marathon to a clean routine.

Four steps. No training, no migration project, no patchwork of Excel and bolt-on tools.

01

Connect your OTTO account

Connecting takes 30 seconds, the first data sync then runs in the background, usually under five minutes. We pull in campaigns, products, orders, and recent numbers automatically, no CSV import, no setup effort. No passwords, no data export.

02

Make many changes at once

Adjust bids for 50 keywords, block 30 poor search terms, promote good search terms to new keywords, all in one go. What takes 2 hours in OPC takes 2 minutes here.

03

AI watches, you decide

Every night the tool reviews your numbers. If a campaign's costs spike or ROAS drops, you get a clear explanation with concrete suggestions in the morning, you approve.

04

Reports delivered to your inbox

Every morning at 8 a.m. a short email: what changed, where there are warnings, which recommendations are pending. Weekly and monthly PDFs at the push of a button, no clicking around in OPC.

What's broken in OPC, and what we built to fix it

The OPC doesn't scale. We do.

Four levers OPC simply doesn't have, each one targeted at a real OPC pain point. Daily sync of your OTTO data, every change logged, and an AI early-warning system included.

What Marginly does

Four levers you don't have in OPC.

  • Search-term analysis

    Money-burners and winners: sorted by impact.

    Search terms from all campaigns aggregated, sorted by wasted budget or conversion strength. Apply negatives and new keywords in bulk, one action, all campaigns.

  • Daily early warning

    You log in when the tool calls.

    Overnight sync of your OTTO data, AI compares each campaign against the last 14 days and flags outliers in plain language, including a concrete next step, before you see the damage in the report.

  • True margin

    Actually profitable, not just on the surface.

    Margin per SKU after COGS, OTTO commission by category, shipping, and the actual return rate. You optimize for margin ROAS instead of the pretty ad ROAS on the slide.

  • Multi-account control center

    All accounts, one list, one traffic-light status.

    All OTTO accounts at a glance with traffic-light status. Outliers across all clients in one feed, sorted by financial impact, no more tab-hopping, no more password carousel.

See all features

Sounds like your OTTO daily routine?

Marginly is in final beta. Join the waitlist to be there at launch.

Join the waitlist
Pricing

Transparent. Fair. Cancel monthly.

All prices net per month. Yearly plan: two months free.

Standard

Seller

For OTTO sellers with one active marketplace account. Everything you need for profitable OTTO ads.

€99/ month, ex VAT
  • included: 1 OTTO account · all brands included
  • included: Daily sync (campaigns, products, orders)
  • included: Bulk-edit bids, budgets & status, in seconds
Join the waitlist

Agency

For agencies with multiple OTTO clients. One control center for up to 9 accounts, transparent, linear, no hidden tiers.

from €179/ month, ex VAT · 2 accounts included
  • included: Up to 9 OTTO accounts in one tool
  • included: 2 accounts included, each additional for €69/month
  • included: Overview of all accounts in one control center
Contact sales

Enterprise

For brands and agencies with 10+ accounts or special requirements, custom quote based on your setup.

from €599/ month, ex VAT · custom
  • included: From 10 accounts or custom requirements
  • included: SSO / SAML included
  • included: White-label reports
Contact sales
All features and the tier comparison on the pricing page
From practice, for practice

Why we're building this tool

Marginly is new, so no fabricated customer quotes. Just an honest look at where the product comes from and who's behind it.

At SNOCKS and Oceans Apart I learned one thing: if you sell across 26 markets, you can't click your way through every marketplace backend individually. With OTTO that's exactly the reality, so we built the tool we needed ourselves for our agency clients.

AS

Alex Schnelle

Co-Founder · ex-Head of E-Commerce SNOCKS & Oceans Apart

26

marketplace countries of operator experience

2026

Official OTTO Service Partner since

< 30 s

OTTO account connected in one click

FAQ

Frequently asked questions

Answers to the questions OTTO sellers and agencies ask us most often.

Why do I need Marginly when the OTTO Partner Connect already exists?

In OPC a lot stays manual: no bulk changes, no view across multiple campaigns, no alert when numbers go off the rails, no real profitability calculation with COGS and returns. As soon as you have more than a handful of campaigns or products, you click yourself to death. Marginly adds a working layer on top, for everything that no longer scales in OPC.

When can I start?

Marginly is in closed beta. Join the waitlist to hear about the launch first and lock in launch pricing. Once you are activated you connect your OTTO account with one click; a trial without a credit card is planned for launch.

How much does the tool cost?

Seller €99 per month net, €990 on the yearly plan (two months free). Agency from €179 per month with two accounts included, €69 per additional account. Enterprise from ten accounts, individual quote. All features and the tier comparison are on the pricing page.

How do I cancel?

Monthly plan: anytime to the end of the month, directly in your account. Annual plan: at the end of the term. Account deletion you do yourself in the tool, with a 30-day grace period, after that all data is irrevocably removed.

What happens to my data? Where is it hosted?

We host everything in Europe (Frankfurt and Ireland). Data is encrypted. You can request a data export or delete your account anytime, directly in the tool, no email to support required.

Is this officially coordinated with OTTO?

Yes. We've been an official OTTO Service Partner since 2026 and operate an official app in the OTTO Partner Portal. The integration runs through OTTO's official interfaces, no scraping, no gray zone.

Show 6 more questions
How does the OTTO Market connection work?

You click "Connect with OTTO" once, log in at OTTO, done. We never see your OTTO password and you can disconnect anytime yourself.

What data is synced?

Everything OTTO exposes as merchant data: campaigns, keywords, search terms, orders, returns, reporting numbers, brand data, and inventory. Your end-customer data (name, address, email) never leaves our systems and is only used internally for order analysis.

How fresh is the data?

OTTO itself updates the reporting numbers with a 1-2 day delay, that applies to every tool, including OPC itself. You see orders nearly in real time; the previous day's ad performance is in your account every morning from 6 a.m.

Where are the AI explanations processed?

Through an AI provider in the US (Anthropic, covered by the EU-US Data Privacy Framework). We only send aggregated campaign numbers, no order data from your customers, no OTTO credentials. If you want to turn off the AI features entirely, you can do that per account in the settings.

Can I manage multiple OTTO accounts in one tool?

Yes. The account switcher is built for agencies and multi-brand merchants. Every account is cleanly separated, roles and permissions are assigned per client, and reports can be pulled per account or consolidated.

Is there a public API?

Not currently. An open interface for custom integrations isn't live yet but is on the roadmap. If you have a concrete use case, write to us at contact@themarketplaceguys.com, we prioritize by real demand.

Question not covered?

Talk to us
Get started

Ready to skip the manual OPC clicks ?

Marginly is in final beta, join the waitlist to be notified at launch and to lock in launch pricing.

Join the waitlist
  • Launch pricing only via the waitlist
  • No setup fee
  • Hosted in the EU (Frankfurt, Ireland), GDPR-compliant
  • Official OTTO Service Partner